Speakerfile began as a napkin sketch during a red-eye flight from San Francisco to New York. As Peter Evans sat in his cramped airline seat, he had a burning question on his mind – is there a better way for organizations to showcase their experts and thought leaders for the multi billion-dollar events and media industry? Drawing from his experience recruiting speakers as a conference producer in the technology and healthcare industry, he was fascinated by the inefficiencies of how event organizers and media discover, evaluate, and connect with experts and thought leaders – especially those industry experts who are hard to find.
Evans shared his vision with future co-founder Robert Carter and, together, they set out to explore a solution – an online platform that could help event organizers, media, and potential clients around the world better connect with an ever-expanding universe of global experts. With a background in early-stage startups in software and media, they planned to design an online product that would operate like an "eHarmony for events and experts." With their first prototype on an iPad, they hit the road to do some deep market research. They polled experts, and of course they talked to lots of speakers – both paid professional speakers and corporate thought leaders.
Discussions with event organizers revealed a high degree of pain associated with discovering, evaluating, and connecting with fresh, talented speakers. Marketing professionals and agencies also spoke of their frustration trying to build events calendars, stay on top of speaking opportunities, and work with limited, often outdated, biographical information on the experts they were promoting. Nearly all of these tasks were being run on spreadsheets and paper.
Peter Evans, now CEO, and co-founder Robert Carter soon raised a round of angel funding and hired a talented team to build and market Speakerfile to the world. What began with a few diagrams and Powerpoint slides is now the fastest growing online platform designed for industry speakers.
Speakerfile gives event organizers, media, and potential clients a way to find thought leaders, allowing them to discover, evaluate, and connect with global experts. You now have an easy, out of the box solution to create an inbound marketing channel for your thought leaders. By highlighting experts through rich-media profiles on a syndicated platform, you are able to position your talent with the best and brightest in multiple industries around the world.
Raising the visibility of your people and sharing your organization's success stories is critical to generating more speaking opportunities, press coverage, and leads, which means building authority and increasing revenue for your company.